UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D. C. 20549


SCHEDULE 14A


Proxy Statement Pursuant to Section 14(a) of the

Securities

Exchange Act of 1934 (Amendment

(Amendment No.    )


Filed by the Registrant  ☒

Filed by a Party other than the Registrant  ☐

Check the appropriate box:


☒
☐Preliminary Proxy Statement
☐Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2))
☐
☒Definitive Proxy Statement
☐Definitive Additional Materials
☐Soliciting Material Pursuant to §240.14a‑12§240.14a-12

NORWOOD FINANCIAL CORP.
(Name of Registrant as Specified in its Charter)

(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

NORWOOD FINANCIAL CORP

(Name of Registrant as Specified in its Charter)

(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of filing fee (Check the appropriate box):

☒No fee required
☐Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

(1) and 0-11.
(1)

Title of each class of securities to which transaction applies:

(2)

Aggregate number of securities to which transaction applies:

(3)

Per unit price or other underlying value of transaction computed pursuant to Exchange Act Rule 0‑11.0-11. (set forth the amount on which the filing fee is calculated and state

how it was determined):

(4)

Proposed maximum aggregate value of transaction:

(5)

Total fee paid:


☐Fee paid previously with preliminary materials.

☐Check box if any part of the fee is offset as provided by Exchange Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid previously. Identify the previous filing by registration statement number, or the Form or Schedule and the date of its filing.

(1)

Amount previously paid:

(2)

Form, Schedule or Registration Statement No.:

(3)

Filing Party:

(4)

Date Filed:









LOGO

March 22, 2019


26, 2021

Dear Stockholder:


On behalf of the Board of Directors and management of Norwood Financial Corp.,Corp, I cordially invite you to attend our 20192021 Annual Meeting of Stockholders. TheDue to the public health impact of the coronavirus outbreak and to support the health and well-being of our stockholders, this year’s Annual Meeting will be held at the administrative office of Wayne Bank, 717 Main Street, Honesdale, Pennsylvaniain a virtual meeting format only, on Tuesday, April 23, 2019,27, 2021, at 11:00 a.m., local time. You will be able to attend the Annual Meeting virtually and vote and submit questions during the virtual Annual Meeting by visiting www.meetingcenter.io/257507867. The password for the Annual Meeting is NWFL2021.

The attached Notice of Annual Meeting and Proxy Statement describe the formal business we expect to act upon at the Annual Meeting. I will also report on our operations. Our directors and officers, as well as representatives of S.R. Snodgrass, P.C., our independent auditors, will be present to respond to stockholder questions.


You will be asked to (i) elect the Board’s three nominees for director, and (ii) ratify the appointment of S.R. Snodgrass, P.C. as our independent auditors for the fiscal year ending December 31, 2019 and (iii) approve an amendment to the Articles of Incorporation to increase the number of authorized shares of common stock from 10,000,000 shares to 20,000,000 shares.2021. The Board of Directors has unanimously approved each of these proposals and recommends that you vote FOR each of the nominees and FOR ratification of the appointment of S.R. Snodgrass as independent auditors and FOR approval of the amendment to the Articles of Incorporation.

auditors.

Your vote is important, regardless of the number of shares you own. We encourage you to vote by proxy so that your shares will be represented and voted at the meeting even if you cannot attend. Stockholders of record can vote by returning the enclosed Proxy Card. Stockholders may also vote by telephone or over the internet by following the instructions on the Proxy Card.  In addition, you may vote in person at the meeting if you so choose. If you do decide to attend the Annual Meeting and feel for whatever reason that you want to change your vote at that time, you will be able to do so.



Sincerely,


LOGO

Lewis J. Critelli

President and Chief Executive Officer






[THIS PAGE INTENTIONALLY LEFT BLANK]


NORWOOD FINANCIAL CORP.

CORP

717 MAIN STREET

HONESDALE, PENNSYLVANIA 18431

NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

TO BE HELD ON APRIL 23, 2019


The 201927, 2021

NOTICE IS HEREBY GIVEN that due to the public health impact of the coronavirus outbreak and to support the health and well-being of our stockholders, the 2021 Annual Meeting of Stockholders (the “Annual Meeting”) of Norwood Financial Corp.,Corp (the “Company”) will be held at the administrative office of Wayne Bank, 717 Main Street, Honesdale, Pennsylvaniain a virtual meeting format only, on Tuesday, April 23, 2019,27, 2021, at 11:00 a.m., local time,time. You can virtually attend the live webcast of the Annual Meeting atwww.meetingcenter.io/257507867, utilizing the password NWFL2021, and by following the instructions in the Proxy Statement. There is no physical location for the Annual Meeting. The Annual Meeting is for the purpose of considering and acting upon the following purposes:


matters:


1.

To elect three directors; and


2.

To ratify the appointment of S.R. Snodgrass, P.C. as our independent auditors for the fiscal year ending December 31, 2019; and2021.


3.To approve and adopt an amendment to the Articles of Incorporation to increase the number of authorized shares of common stock, $0.10 per value per share, from 10,000,000 to 20,000,000.

all

All as set forth in the Proxy Statement accompanying this notice, and to transact any other business that may properly come before the Annual Meeting. The Board of Directors is not aware of any other business to come before the Annual Meeting. Stockholders of record at the close of business on March 11, 2019,2021, are the stockholders entitled to notice of and to vote at the Annual Meeting and any adjournments thereof.


A copy of our Annual Report on Form 10-Kfor the fiscal year ended December 31, 20182020, is enclosed.


Your vote

It is important regardless of the number of shares you own. We encourage you to vote by proxy so that your shares will be represented and voted at the Annual Meeting even if you cannot attend. All stockholdersMeeting. Stockholders whose shares are held in registered form have a choice of voting by proxy card, telephone or the Internet, as described on your proxy card. Stockholders whose shares are held in the name of a broker, bank or other holder of record can vote by written proxy card. Also, you maymust vote in person atthe manner directed by such holder. Check your proxy card or the information forwarded by your broker, bank or other holder of record to see which options are available to you. Any stockholder of record attending the virtual Annual Meeting may withdraw his or her proxy and vote personally on any matter properly brought before the Annual Meeting if you so choose.  However, ifMeeting. If you are a stockholder whose shares are not registered in your own name, you will need additionalappropriate documentation from yourthe stockholder of record holder to vote personally at the virtual Annual Meeting.


BY ORDER OF THE BOARD OF DIRECTORS


LOGO

William S. Lance

Secretary

Honesdale, Pennsylvania

March 22, 2019


26, 2021

Important Notice Regarding Internet

Availability of Proxy Materials

For the ShareholderAnnual Meeting of Stockholders to be

Held on April 23, 2019

27, 2021

The Proxy Statement and Annual Report to Stockholders

on Form 10-K

are available on the Stockholder Services Page of our website at

www.waynebank.com/stockholder-services



TABLE OF CONTENTS

  Page
GENERAL........................................................................................................................................................................................................................................

GENERAL

1

VOTING AND PROXY PROCEDURES.......................................................................................................................................................................................PROCEDURES

1

Who Can Vote at the Annual Meeting..........................................................................................................................................................................Meeting

1
Voting by Proxy.................................................................................................................................................................................................................

How to Vote at the Annual Meeting

1

Internet Access to Proxy Materials...............................................................................................................................................................................Materials

2

Participants in Wayne Bank Employee Stock Ownership Plan..................................................................................................................................Plan

2
Vote Required....................................................................................................................................................................................................................3

Vote Required

2

PRINCIPAL HOLDERS OF OUR COMMON STOCK...............................................................................................................................................................STOCK

3

PROPOSAL I – ELECTION OF DIRECTORS.............................................................................................................................................................................DIRECTORS

43

Biographical Information.................................................................................................................................................................................................Information

5

Nominees for Director

5

Continuing Directors

6
Nominees for Director......................................................................................................................................................................................................6
Continuing Directors.......................................................................................................................................................................................................7

Business Background of Our Executive Officers Who Are Not Directors.............................................................................................................Directors

7

CORPORATE GOVERNANCE......................................................................................................................................................................................................GOVERNANCE

8

Director Independence....................................................................................................................................................................................................Independence

8

Code of Ethics...................................................................................................................................................................................................................Ethics

98

Board Leadership and Role in Risk Oversight.............................................................................................................................................................Oversight

98

Meetings and Committees of the Board of Directors..................................................................................................................................................Directors

98

Audit Committee Financial Expert..................................................................................................................................................................................Expert

9

Director Nomination Process

9

Stockholder Communications

10

Employee, Officer and Director Nomination Process..........................................................................................................................................................................................Hedging

10
Stockholder Communications.........................................................................................................................................................................................10

COMPENSATION DISCUSSION AND ANALYSIS.................................................................................................................................................................ANALYSIS

1110

Stockholder Advisory Votes on Executive Compensation.........................................................................................................................................Compensation

1110

Philosophy and Objectives.............................................................................................................................................................................................Objectives

1110

Administration of Compensation Program...................................................................................................................................................................Program

1211

Components of Compensation Program.......................................................................................................................................................................Program

1413

COMPENSATION COMMITTEE REPORT................................................................................................................................................................................REPORT

1617

EXECUTIVE COMPENSATION...................................................................................................................................................................................................COMPENSATION

17
DIRECTOR COMPENSATION.....................................................................................................................................................................................................20

DIRECTOR COMPENSATION

21

RELATED PARTY TRANSACTIONS.........................................................................................................................................................................................TRANSACTIONS

2122

PROPOSAL II – RATIFICATION OF APPOINTMENT OF INDEPENDENT AUDITORS.................................................................................................AUDITORS

2122

REPORT OF THE AUDIT COMMITTEE....................................................................................................................................................................................COMMITTEE

2223
PROPOSAL III – APPROVAL OF AMENDMENT TO ARTICLES OF
   INCORPORATION TO INCREASE THE AUTHORIZED NUMBER
   OF SHARES OF COMMON STOCK.......................................................................................................................................................................................

STOCKHOLDER PROPOSALS

2223
SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE..........................................................................................................................

OTHER MATTERS

23
STOCKHOLDER PROPOSALS....................................................................................................................................................................................................

MISCELLANEOUS

24
OTHER MATTERS.........................................................................................................................................................................................................................24
MISCELLANEOUS.........................................................................................................................................................................................................................24

i


i

PROXY STATEMENT

OF

NORWOOD FINANCIAL CORP.

CORP

717 MAIN STREET

HONESDALE, PENNSYLVANIA 18431

ANNUAL MEETING OF STOCKHOLDERS

APRIL 23, 2019


27, 2021

GENERAL


This proxy statement and the accompanying proxy card are first being distributed to stockholders of Norwood Financial Corp.Corp (the “Company”) on or about March 22, 2019,26, 2021, in connection with the solicitation by our Board of Directors of proxies for use at our 20192021 Annual Meeting of Stockholders (the “Annual Meeting”) which will be held at the administrative office of Wayne Bank, 717 Main Street, Honesdale, Pennsylvaniain a virtual meeting format only on Tuesday, April 23, 2019,27, 2021, at 11:00 a.m., local time.


You can virtually attend the live webcast of the Annual Meeting atwww.meetingcenter.io/257507867, utilizing the password NWFL2021, and by following the instructions in the Proxy Statement. There is no physical location for the Annual Meeting.

VOTING AND PROXY PROCEDURES


Who Can Vote at the Annual Meeting

You are only entitled to vote at the Annual Meeting if our records show that you held shares of our common stock, $0.10 par value (the “Common Stock”), as of the close of business on March 11, 20192021 (the “Record Date”). If your shares are held by a broker or other intermediary, you can only vote your shares at the Annual Meeting if you have a properly executed proxy from the record holder of your shares (or their designee). For directions to the Annual Meeting, please visit our website at www.waynebank.com/honesdale-map.  As of the Record Date, a total of 6,292,6438,229,818 shares of Common Stock were outstanding. Each share of Common Stock has one vote in each matter presented.

Voting by Proxy
The Board of Directors is sending you this Proxy Statement for

How to Vote at the purpose of requesting that you allowAnnual Meeting

You may vote your shares by Internet, telephone, regular mail or at the virtual Annual Meeting. Each of Common Stockthese voting options is described on your proxy card or Notice. You should complete and return your proxy card, or vote using the Internet or telephone voting options, in order to be representedensure that your vote is counted at the Annual Meeting, by the persons named in the Boardor at any adjournment of Directors’ form of proxy.  Stockholders of record may vote by proxy in any of three different ways:


●
Voting by Telephone.  Call the toll-free number on the enclosed proxy card and follow the instructions in the recorded message.  You will need to have your proxy card with you when you call.

●
Voting on the Internet. Go to www.investorvote.com/nwfl and follow the instructions.  You will need to have your proxy card with you when you link to the internet voting site.

●
Voting by Mail. Complete, sign, date and return the enclosed proxy card in the envelope provided.
All shares of Common Stock represented at the Annual Meeting, by properlyregardless of whether you plan to attend the virtual Annual Meeting. If you return an executed or authenticated and dated proxiesproxy card without marking your instructions, your executed proxy card will be voted according to“FOR” the instructions indicated onelection of the form of proxy. If you return a proxy without giving voting instructions, your shares will be voted as recommended bythree director nominees named in this Proxy Statement and “FOR” the Company’s Board of Directors. The Board of Directors recommends a vote “FOR” each of its nominees for director, a vote “FOR” ratification of the appointment of S.R. Snodgrass, P.C. as our independent auditors for the fiscal year ending December 31, 2021.

Registered stockholders can vote online by visiting www.investorvote.com/nwfland following the on-screen instructions. The Notice previously provided to you contains the necessary codes required to vote online or by telephone. If you wish to vote by telephone, please call the toll-free number on the enclosed proxy card and follow the instructions in the recorded message. You may also vote by mail by completing, signing, dating and returning the enclosed proxy card in the envelope provided.

If you are a stockholder whose shares are not registered in your own name, you will need appropriate documentation from the stockholder of record to vote “FOR” approvalduring the virtual Annual Meeting. If you want to vote your shares of Common Stock that are held in street name during the amendment tovirtual Annual Meeting, you will need a legal proxy in your name from the Articles of Incorporation.broker, bank or other nominee who holds your shares.

1

If any matters not described in this Proxy Statement are properly presented at the Annual Meeting, the persons named in the Board of Directors’ form of proxy will vote your shares as determined by a majority of the Board of Directors. If the Annual Meeting is postponed or adjourned, your Common Stock may be voted by the persons named in the Board of Directors’ form of proxy on the new Annual Meeting dates as well, unless you have revoked your proxy or the Board of Directors sets a new record date. The Company does not know of any other matters to be presented at the Annual Meeting.

You may revoke your proxy at any time before the vote is taken at the Annual Meeting. To revoke your proxy you must either advise the Company’s Secretary in writing before your Common Stock has been voted at the Annual Meeting, deliver a later-dated proxy, use the Internet or attendtelephone voting options explained on the proxy card or vote during the virtual Annual Meeting and vote your shares in person.Meeting. Attendance at the virtual Annual Meeting will not by itself revoke your proxy.

If you hold your Common Stock in “street name,” you will receive instructions from your broker, bank or other nominee that you must follow in order to have your shares voted. Your broker, bank or other nominee may allow you to deliver your voting instructions via the telephone or the Internet. Please see the instruction form provided by your broker, bank or other nominee that accompanies this Proxy Statement.

Internet Access to Proxy Materials

Copies of this Proxy Statement and the 2018 Annual Report to Stockholderson Form 10-K for the fiscal year ended December 31, 2020 are available on the Stockholder Services page of the Company’s website at www.waynebank.com/stockholder-services. Stockholders can elect to receive future proxy statements and annual reports over the internet rather than in printed form. Stockholders of record can make this election by calling toll-free to 1 (800) 598-5002, sending an email to info@waynebank.com, or by following the instructions on the Stockholder Services page at www.waynebank.com/stockholder-services. If you hold your shares in street name, please refer to the information provided by your broker, bank or other nominee for instructions on how to elect to access future proxy materials over the internet.

Participants in the Wayne Bank Employee Stock Ownership Plan


The enclosed proxy card also serves as a voting instruction form for participants in the Wayne Bank Employee Stock Ownership Plan (the “ESOP”), and reflects all shares participants may vote under the ESOP. ESOP participants may also give voting instructions by telephone or by internet as provided in the form. Under the terms of the ESOP, all shares held by the ESOP are voted by the ESOP trustees, but each participant in the ESOP may direct the trustees on how to vote the shares of Common Stock allocated to his or her ESOP account. Unallocated shares and allocated shares for which no timely voting instructions are received will be voted by the ESOP trustees in the same proportion as the shares for which the trustees have received timely voting instructions, provided that in the absence of any voting directions as to allocated stock, the Board of Directors of Wayne Bank will direct the ESOP trustees as to the voting of all shares of stock in the ESOP. The deadline for returning your voting instruction form to the ESOP trustees by mail is April 12, 2019.

2
17, 2021.

Vote Required

The Annual Meeting can only transact business if a majority of the outstanding shares of Common Stock entitled to vote are represented at the Annual Meeting. If you return valid proxy instructions or attend the virtual Annual Meeting in person,online, your shares will be counted for purposes of determining whether there is a quorum even if you abstain or withhold your vote or do not vote your shares at the Annual Meeting. Under Pennsylvania law, if a proxy casts a vote for a matter on the agenda, the stockholder represented by that proxy is considered present for purposes of a quorum. Broker non-votes will be counted for purposes of determining the existence of a quorum. A broker non-vote occurs when a broker, bank or other nominee holding shares for a beneficial owner does not have discretionary voting power with respect to the agenda item and has not received voting instructions from the beneficial owner.

In voting on the election of directors, you may vote in favor of a nominee or withhold your vote from a nominee. There is no cumulative voting in the election of directors. Directors must be elected by a plurality of the votes cast at the Annual Meeting. This means that the nominees receiving the greatest number of votes will be elected. Votes that are withheld and broker non-votes will have no effect on the outcome of the election.

In voting to ratify the appointment of S.R. Snodgrass, P.C. as our independent auditors, you may vote in favor of the proposal, against the proposal or abstain from voting. To be approved, this proposal requires the affirmative vote of a majority of the votes cast at the Annual Meeting. Broker non-votes and abstentions will not be counted as votes cast and will have no effect on the voting on this proposal.

In voting to approve the amendment to the Company’s Articles of Incorporation, you may vote in favor of the proposal, against the proposal or abstain from voting. To be approved, this proposal requires the affirmative vote of a majority of the votes entitled to be cast at the Annual Meeting.  Broker non-votes and abstentions will have the same effect as votes cast against this proposal.

PRINCIPAL HOLDERS OF OUR COMMON STOCK


Persons and groups beneficially owning more than 5% of the Common Stock are required to report on their ownership to the Securities and Exchange Commission (“SEC”). A person is the beneficial owner of shares of Common Stock over which he or she has or shares voting or investment power or which he or she has the right to acquire at any time within 60 days from the Record Date. As of the Record Date, no persons or groups were known to the Company to beneficially own more than 5% of the Common Stock.

3

PROPOSAL I - ELECTION OF DIRECTORS


The Board of Directors currently consists of nineeleven (11) members, each of whom also serves as a director of our principal subsidiary, Wayne Bank (the “Bank”). OurThe size of our Board of Directors was increased by two members following the completion of our acquisition of UpState New York Bancorp, Inc. (“UpState”) in July 2020, and the appointment of former UpState directors Jeffrey S. Gifford and Alexandra K. Nolan to our Board of Directors. Mr. Gifford was appointed for a term of three years (2023) and Ms. Nolan was appointed for a term of two years (2022) as our Articles of Incorporation provide that the Board of Directors must be divided into three classes as nearly equal in number as possible. At each annual meeting of stockholders, each of the successors of the directors whose terms expire at the meeting will be elected to serve for a term of three years expiring at the third annual meeting of stockholders following the annual meeting of stockholders at which the successor director was elected.


Dr. Andrew A. Forte, Ralph A. Matergia

Lewis J. Critelli, William W. Davis, Jr. and Susan CampfieldMeg L. Hungerford (collectively, the “Nominees”) have been nominated by the Board of Directors for terms of three years each. The Nominees currently serve as directors of the Company and have consented to serve, if elected.


The persons named as proxies in the Board of Directors’ form of proxy intend to vote for the election of the Nominees, unless the proxy is marked to indicate that such authorization is expressly withheld. Should any of the Nominees withdraw or be unable to serve (which the Board of Directors does not expect) or should any other vacancy occur in the Board of Directors, it is the intention of the persons named in the Board of Directors’ form of proxy to vote for the election of such person as may be recommended to the Board of Directors by the Nominating Committee of the Board. If there is no substitute nominee, the size of the Board of Directors may be reduced.


The following table sets forth the names, ages, positions with the Company, terms and length of board service, number of shares owned and percentage ownership of the Common Stock for: (i) each of the persons nominated for election as directors of the Company at the Annual Meeting; (ii) each other director of the Company who will continue to serve as director after the Annual Meeting; and (iii) each executive officer who is not a director. Beneficial ownership of the directors and executive officers of the Company as a group is also set forth below.

Name and Position(s) with Company

  Age(1)   Year First
Elected or
Appointed(2)		   Current
Term
Expires		   Common Stock
Beneficially
Owned as of
Record Date(3)(4)		  Percent
of Class		 
BOARD NOMINEES FOR TERMS TO EXPIRE IN 2024

 

Lewis J. Critelli

   61    2009    2021    71,798   * 

President, Chief Executive Officer and Director

         

William W. Davis, Jr.

   76    1996    2021    51,314(5)   * 

Director and Chairman of the Board

         

Meg L. Hungerford

   44    2017    2021    3,860   * 

Director

         
DIRECTORS CONTINUING IN OFFICE

 

Dr. Andrew A. Forte

   62    2007    2022    19,559   * 

Director and Vice Chairman of the Board

         

Ralph A. Matergia

   71    2004    2022    19,165(5)   * 

Director

         

Susan Campfield

   63    2006    2022    5,797   * 

Director

         

Alexandra K. Nolan

   63    2020    2022    167,454   1.99% 

Director

         

Joseph W. Adams

   58    2015    2023    49,987(5)   * 

Director

         

Kevin M. Lamont

   62    2011    2023    132,352(5)   1.57% 

Director

         

Dr. Kenneth A. Phillips

   70    1988    2023    14,891   * 

Director

         

Jeffrey S. Gifford

   65    2020    2023    117,868   1.40% 

Director

         
EXECUTIVE OFFICERS WHO ARE NOT DIRECTORS

 

William S. Lance

   61    Na    Na    13,442   * 

Executive Vice President, Chief Financial Officer and Secretary

         

Robert J. Mancuso

   63    Na    Na    10,383   * 

Executive Vice President and Chief Operating Officer

         

John F. Carmody

   51    Na    Na    20,883   * 

Executive Vice President and Chief Credit Officer

         

John H. Sanders

   63    Na    Na    18,429   * 

Senior Vice President, Retail Lending Manager

         

All directors, nominees and executive officers as a group (15 persons)

         717,182   8.5% 

4
Name and Position(s) with Company 
Age(1)
 
Year First
Elected or
Appointed(2)
 
Current
Term
Expires
 
Common Stock
Beneficially
Owned as of
Record Date(3)(4)
 
Percent
of Class
 
       ��    
BOARD NOMINEES FOR TERMS TO EXPIRE IN 2022 
            
Dr. Andrew A. Forte
Director and Vice Chairman of the
Board
 60 2007 2019 17,021  * 
Ralph A. Matergia
Director
 69 2004 2019 16,507
(5)
 * 
Susan Campfield
Director
 61 2006 2019 7,037  * 
             
DIRECTORS CONTINUING IN OFFICE 
             
Joseph W. Adams
Director
 56 2015 2020 47,147
(5)
 * 
Kevin M. Lamont
Director
 60 2011 2020 130,617
(5)
 2.0% 
Dr. Kenneth A. Phillips
Director
 68 1988 2020 14,906  * 
Lewis J. Critelli
President, Chief Executive Officer and Director
 59 2009 2021 73,353  1.1% 
William W. Davis, Jr.
Director and Chairman of the Board
 74 1996 2021 48,279
(5)
 * 
Meg L. Hungerford
Director
 42 2017 2021 2,987  * 
             
EXECUTIVE OFFICERS WHO ARE NOT DIRECTORS 
             
William S. Lance
Executive Vice President, Chief
Financial Officer and Secretary
 59 Na Na 11,475  * 
James F. Burke
       Executive Vice President and Chief Lending Officer
 50 Na Na 10,556  * 
Robert J. Mancuso
Executive Vice President and Chief Operating Officer
 61 Na Na 8,666  * 
John F. Carmody
Executive Vice President and Chief Credit Officer
 49 Na Na 19,727  * 
John H. Sanders
Senior Vice President, Retail Lending Manager
 61 Na Na 20,370  * 
             
All directors, nominees and executive officers as a group (14 persons)       428,648  6.6% 


*

Less than 1% of the Common Stock outstanding.

(1)

As of December 31, 2018.2020.

(2)

Refers to the year the individual first became a director of the Company or the Bank.

(footnotes continued on following page)



5
(3)

Unless otherwise noted, the directors, executive officers and group named in the table have sole or shared voting power or investment power with respect to the shares listed in the table. The share amounts include shares of Common Stock that the following persons may acquire through the exercise of stock options within 60 days of the Record Date: Joseph W. Adams – 1,000;1,300; Lewis J. Critelli – 26,775;16,050; Susan Campfield – 5,725;3,550; William W. Davis, Jr., – 1,000;1,300; Dr. Andrew A. Forte – 5,050;3,700; Meg L. Hungerford – 1,000;1,300; Kevin M. Lamont – 1,000; Ralph A. Matergia – 5,050;1,300; Dr. Kenneth A. Phillips – 4,975;3,700; William S. Lance – 7,200; James F. Burke – 3,750; John F. Carmody – 8,025;6,375; Robert J. Mancuso – 1,900; and John H. Sanders – 10,400.7,745.

(4)

Excludes shares of restricted stock awarded under the Company’s 2014 Equity Incentive Plan that have not yet vested.

(5)

Excludes 141,071133,579 shares of Common Stock held under the Wayne Bank Employee Stock Ownership Plan (“ESOP”) for which such individuals serve as the ESOP trustees. Such shares are voted by the ESOP trustees in a manner proportionate to the voting directions of the allocated shares received by the ESOP participants, subject to the fiduciary duty of the trustees. Beneficial ownership is disclaimed with respect to such ESOP shares held in a fiduciary capacity.


Biographical Information


The biographies of each of the nominees and continuing directors below contain information regarding the person’s service as a director, business experience, director positions held currently or at any time during the last five years, information regarding involvement in certain legal or administrative proceedings, if applicable, and the experiences, qualifications, attributes or skills that caused the Nominating Committee and the Board to determine that the person should serve as a director for the Company.


Nominees for Director:

Lewis J. Critelli was named President and Chief Executive Officer of the Company and the Bank effective January 1, 2010. He had served as Executive Vice President, Secretary and Chief Financial Officer of the Company and the Bank since 1998 after joining the Bank in 1995. His many years of service in many areas of operations at the Bank and current duties as President and Chief Executive Officer of the Company and the Bank bring a special knowledge of the financial, economic and regulatory challenges the Company faces and makes him well-suited to educating the Board on these matters.

William W. Davis, Jr. served as President and Chief Executive Officer of the Company and the Bank from August, 1996 until his retirement on December 31, 2009. His many years of service in many areas of operations at the Bank and past duties as President and Chief Executive Officer of the Company and the Bank bring a special knowledge of the financial, economic and regulatory challenges the Company faces and makes him well-suited to educating the Board on these matters.

Meg L. Hungerford serves as the School Business Manager for the Walton, New York, Central School District. Previously she has served as the Director of Finance for the City of Oneonta, New York since 2009. She also currently serves as a Director for NYMIR – the New York Municipal Insurance Reciprocal. Ms. Hungerford served on the board of directors and audit committee of Delaware Bancshares, Inc. and its wholly owned subsidiary, The National Bank of Delaware County, from 2010 until their acquisition by the Company in July 2016. Her public service and involvement in her community for over 23 years provides knowledge of the local economy and business opportunities and make her a valuable contributor to the Board.

THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS A

VOTE “FOR” THE ELECTION OF THE ABOVE NOMINEES


Continuing Directors:

Dr. Andrew A. Forte is the President of Forte, Inc., a family owned corporation which operates the Stroudsmoor Country Inn, a hospitality and banquet facility in Stroudsburg, Pennsylvania. He has a Doctoral Degree in management from the Lubin School of Business, Pace University. He is a Certified Public Accountant, who practiced public accountancy with KPMG Peat Marwick as an Audit Manager through June 1985. His financial and accounting background brings valuable expertise to the Board and his participation in our local community for over 3537 years brings knowledge of the local economy and business opportunities for the Bank.


Ralph A. Matergia is a founding partner of the law firm of Matergia and Dunn in Stroudsburg, Pennsylvania with which he has practiced for over 4446 years. Previously, he had served as Solicitor for the Monroe County Treasurer for over 30 years. He also served as the Solicitor for the Borough of Stroudsburg from 1979 to 2016. His participation in our local community for over 4446 years brings knowledge of the local economy and business opportunities for the Bank.


Susan Campfield is the President and Chief Executive Officer of Gumble Brothers, Inc., a building material supplier located in Paupack, Pennsylvania. She works with various contractors and builders and has an extensive knowledge of the local construction market. Her participation in our local community for over 2830 years brings knowledge of the local economy and business opportunities for the Bank.

THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS A
VOTE “FOR” THE ELECTION OF THE ABOVE NOMINEES

Continuing Directors:

Alexandra K. Nolan was appointed to the Board of Directors upon the completion of the Company’s acquisition of UpState New York Bancorp, Inc. on July 7, 2020. Prior to the merger, she served as Vice Chairwoman of the Board of UpState New York Bancorp, Inc. and USNY Bank since 2016. Ms. Nolan previously served as Editorial Finance Manager of Time Warner’s LIFE Magazine. She has also previously served as the director of branch analysis and planning for Shearson/American Express and as an analyst with the Government Affairs Office of American Express Company. Her participation in her local community for over 30 years brings knowledge of the local economy and business opportunities for the Bank.

Joseph W. Adams is a member of the Wayne County Board of Commissioners. He retired as Superintendent of Schools for the Western Wayne School District on February 1, 2018. Previously, he served as Senior Executive Vice President for Wealth Management at the Dime Bank, Honesdale, Pennsylvania, with which he had been employed in various officer positions since 2003. Mr. Adams has also previously served as the Business Manager of the Wallenpaupack Area School District for 13 years. A fifth


6



generation resident of Wayne County, his strong local ties, business experience, financial background and his participation in our local community for over 3335 years, brings knowledge and business opportunities to the Bank.

Kevin M. Lamont was appointed to the Board of Directors upon the completion of the Company’s acquisition of North Penn Bancorp, Inc. on May 31, 2011. Prior to the merger, he served as the Chairman of the Board of North Penn Bancorp, Inc. and North Penn Bank. He is also President of Lamont Development Company, Inc. Mr. Lamont developed, owned and operated two major assisted living communities in Northeast Pennsylvania. Mr. Lamont has been a licensed Nursing Home Administrator in Pennsylvania since 1980 and has extensive experience in all aspects of business management and finance. His participation in our local community for over 3941 years brings knowledge of the local economy and business opportunities for the Bank.


Dr. Kenneth A. Phillips is a retired optometrist. Dr. Phillips has in-depth knowledge of the Bank’s market area and is active in various community activities. His participation in our local community for over 4446 years brings knowledge of the local economy and business opportunities for the Bank.


Lewis J. Critelli

Jeffrey S.Gifford was namedappointed to the Board of Directors upon the completion of the Company’s acquisition of UpState New York Bancorp, Inc. on July 7, 2020. Prior to the merger, he served as the Chairman of the Board of UpState New York Bancorp, Inc. since 2016 and Chairman of the Board of USNY Bank since 2015. Mr. Gifford is the President and Chief Executive Officer of the CompanyThe Birkett Mills, a manufacturer of buckwheat and the Bank effective January 1, 2010.  He hadwheat products for wholesale and retail customers, with mills located in Penn Yan and King Ferry, New York. Mr. Gifford previously served as Executive Vice President, Secretary and Chief Financial Officer of the Company and the Bank since 1998 after joining the Bank in 1995.  His many years of service in many areas of operations at the Bank and current duties as President and Chief Executive Officer of Crooked Lake Management, Inc., which is the Companyholding company for Carey’s Lumber & Building Supply and the Bank bring a special knowledge of the financial, economic and regulatory challenges the Company faces and makes him well-suitedCarey’s True Value, both located in Penn Yan, New York, from 1991 to educating the Board on these matters.


William W. Davis, Jr.2016. He has also previously served as President and Chief Executive OfficerChairman of the Company and the Bank from August, 1996 until his retirement on December 31, 2009.  His many years of serviceGenesee River Supply company in many areas of operations at the Bank and past dutiesRochester, New York, as President and Chief Executive Officerwell as Chairman of the CompanyYates County Industrial Development Agency. His strong local ties, business experience, financial background and the Bank bring a special knowledge of the financial, economic and regulatory challenges the Company faces and makes him well-suited to educating the Board on these matters.

Meg L. Hungerford has served as the Director of Finance for the City of Oneonta, New York since 2009.  She also currently serves as a Director for NYMIR – the New York Municipal Insurance Reciprocal.  Ms. Hungerford served on the board of directors and audit committee of Delaware Bancshares, Inc. and its wholly owned subsidiary, The National Bank of Delaware County, from 2010 until their acquisition by the Companyhis participation in July 2016. Her public service and involvement in herhis local community for over 2130 years, providesbrings knowledge of the local economy and business opportunities and make her a valuable contributor to the Board.

Bank.

Business Background of Our Executive Officers Who Are Not Directors


The business experience for the past five years of each of the Company’s executive officers who is not a director is set forth below. Unless otherwise indicated, the executive officer has held his position for the past five years.


William S. Lance was named Executive Vice President in December 2011. He joined the Company as Senior Vice President and Chief Financial Officer in March 2010.


James F. Burke was named Executive Vice President in December, 2014.  He joined the Company as Senior Vice President of the Company and Senior Vice President-Chief Lending Officer of the Bank in October, 2013.


7

Robert J. Mancuso was named Executive Vice President in June, 2014 and Chief Operating Officer in 2018. He joined the Company as Senior Vice President of the Company and Senior Vice President-Chief Information Officer of the Bank in January 2013.


John F. Carmody was named Chief Credit Officer in October 2013 and Executive Vice President in April 2015. Prior thereto, he had served as Senior Vice President, Senior Loan Officer and head of Commercial Banking since January 1, 2012. Prior to that time, he had served as a Commercial Loan Officer at the Bank since April 2001.


John H. Sanders is Senior Vice President of the Company and Senior Vice President – Retail Lending Manager for the Bank.


In order to resolve an investigation into the accounting and reporting by a bank holding company with which he was previously employed with respect to certain pooled trust preferred securities in 2009 and 2010, the bank holding company and William S. Lance, without admitting or denying the findings therein, consented to the issuance of an administrative order by the SEC on January 28, 2015, finding violations of certain provisions of the securities laws,, including Sections 13(a), 13(b)(2)(A), and 13(b)(2)(B) of the Securities Exchange Act of 1934. The administrative order applicable to Mr. Lance included a cease and desist order and a separate civil money penalty of $20,000.




CORPORATE GOVERNANCE


Director Independence


The Board of Directors has determined that Directors Davis, Phillips, Matergia, Adams, Campfield, Forte, Hungerford, Lamont, Gifford and LamontNolan are independent under the independence standards of The Nasdaq Global Market on which the Common Stock is currently listed. In determining the independence of directors, the Board of Directors considered the deposit and loan relationships which various directors have with the Bank and certain business relationships between the Bank and organizations in which certain directors have an interest. In determining whether Mr. Matergia is independent, the Board of Directors considered work occasionally done by his law firm for the Bank but determined that due to the small volume of work done, his independence was not affected. There are no members of the Audit Committee who do not meet the independence standards of The Nasdaq Global Market for Audit Committee members, and no members of the Audit Committee are serving under any exceptions to these standards.

Code of Ethics


The Company has adopted a Code of Ethics, which applies to all directors, officers and employees of the Company and the Bank. The Code of Ethics is available on the Stockholder Services page of the Company’s website at www.waynebank.com/stockholder-services. It is expected that all directors, officers and employees act, in all matters, in accordance with the highest standards of personal and professional conduct in all aspects of their employment and association with the Company and the Bank, to comply with all applicable laws, rules and regulations and to adhere to all policies and procedures adopted by the Company and the Bank.


Board Leadership Structure and Role in Risk Oversight


Under the Board of Directors’ current leadership structure, the offices of Chairman of the Board and Chief Executive Officer are held by separate individuals. William W. Davis, Jr. serves as Chairman of the Board of Directors. Mr. Davis is an independent director and does not serve in any executive


8


capacity with the Company. The Company’s Chief Executive Officer is Mr. Lewis J. Critelli. Although the offices of Chairman of the Board and Chief Executive Officer are currently held by separate individuals, the Board of Directors has not made a determination that this is the appropriate leadership structure for the Board of Directors in all circumstances and reserves the right to combine these offices in the future if deemed appropriate under the circumstances.

The Board of Directors has general authority over the Company’s risk oversight function with authority delegated to various board committees to review risk management policies and practices in specific areas of the Company’s business. The Audit Committee is primarily responsible for overseeing the Company’s risk management. The Audit Committee works closely with officers involved in the risk management function including the internal audit staff who report directly to the Audit Committee.


Meetings and Committees of the Board of Directors


The Board of Directors conducts its business through meetings of the Board and through activities of its committees. All committees act for both the Company and the Bank. During the fiscal year ended December 31, 2018,2020, the Board of Directors of Norwood Financial Corp.the Company held sixfive regular meetings and twothree special meetings themeetings. The Board of Directors of the Bank held twelve regular meetings. Independent directors met once in executive session. No director attended fewer than 75% of the total meetings of the Board of Directors of the Company and committees on which such director served during the fiscal year ended December 31, 2018.2020.


Audit Committee. The Audit Committee is comprised of Directors Forte, Phillips, Matergia, Hungerford, Campfield and Campfield.Gifford. The Board of Directors has determined that each of the members of the Audit Committee is independent in accordance with the listing requirements for The Nasdaq Global Market. The Board of Directors has adopted a charter for the Audit Committee which is available on the Stockholder Services page of our website at www.waynebank.com/stockholder-services. The Audit Committee is a standing committee and, among other matters, is responsible for developing and maintaining the Company’s audit program. The Audit Committee also meets with the Company’s independent auditors to discuss the results of the annual audit and any related matters.


In addition to regularly scheduled meetings, the Audit Committee is available either as a group or individually to discuss any matters that might affect the financial statements, internal controls or other financial aspects of the operations of the Company. The Audit Committee met four times during the fiscal year ended December 31, 2018.



2020.

Compensation Committee. The Compensation Committee consists of Directors Lamont, Matergia, Davis and Adams. This standing committee met oncetwice during the fiscal year ended December 31, 20182020 to review the compensation of the chief executive officer and other executive officers. The members of the Compensation Committee are independent in accordance with the listing requirements of The Nasdaq Global Market. For a discussion of the committee’s processes and procedures for determining director and executive officer compensation, see the “Compensation Discussion and Analysis” below. The Board of Directors has adopted a charter for the Compensation Committee which is available on the Stockholder Services page of our website at www.waynebank.com/stockholder-services.


Audit Committee Financial Expert


The Board of Directors has determined that Dr. Andrew A. Forte, a member of the Company’s Audit Committee, is an “Audit Committee Financial Expert” as that term is defined in the Securities Exchange Act of 1934. The Board of Directors has also determined that Dr. Forte is independent as that term is used in the Securities Exchange Act of 1934.



9

Director Nomination Process


The Nominating Committee consists of Directors Lamont, Matergia, Davis and Adams, each of whom is independent within the meaning of the rules of The Nasdaq Global Market. The Nominating Committee met once during the year ended December 31, 2018.2020. The Board of Directors has adopted a charter for the Nominating Committee which is available on the Stockholder Services page of our website at www.waynebank.com/stockholder-services.


The Company does not currently pay fees to any third party to identify or evaluate or assist in identifying or evaluating potential nominees. The Committee’s process for identifying and evaluating potential nominees includes soliciting recommendations from directors and officers of the Company and the Bank. Additionally, the Committee will consider persons recommended by stockholders of the Company in selecting the Committee’s nominees for election. There is no difference in the manner in which the Committee evaluates persons recommended by directors or officers and persons recommended by stockholders in selecting Board nominees.


To be considered in the Committee’s selection of Board nominees, recommendations from stockholders must be received by the Company in writing by at least 120 days prior to the anniversary of the date the proxy statement for the previous year’s annual meeting was first distributed to stockholders. Recommendations should identify the submitting stockholder, the person recommended for consideration and the reasons the submitting stockholder believes such person should be considered. The Committee believes potential directors should be stockholders, should have the highest personal and professional integrity and should be knowledgeable about the business activities and market areas in which the Company and its subsidiaries engage. The Committee may consider diversity in market knowledge, background, experience, qualifications, and other factors as part of its evaluation of each candidate.


Stockholder Communications


The Board of Directors does not have a formal process for stockholders to send communications to the Board.In view of the infrequency of stockholder communications to the Board of Directors, the Board does not believe that a formal process is necessary. Written communications received by the Company from stockholders are shared with the full Board no later than the next regularly scheduled Board meeting. In addition, directors are accessible to stockholders on an informal basis throughout the year and formally at the Annual Meeting.year. The Board encourages, but does not require, directors to attend the Annual Meeting of Stockholders. All then-serving directors attended online the 2018virtual 2020 Annual Meeting of Stockholders.


Employee, Officer and Director Hedging

The Company has not adopted an anti-hedging or anti-pledging policy which prohibits directors, executive officers or employees from engaging in or effecting any transaction designed to hedge or offset the economic risk of owning shares of Company common stock. Accordingly, any hedging, derivative or other equivalent transaction that is specifically designed to reduce or limit the extent to which declines in the trading price of Company common stock would affect the value of the shares of Company common stock owned by an executive officer or director is not prohibited. Cashless exercises of employee stock options are not deemed short sales and are not prohibited.

The information provided under this Employee, Officer and Director Hedging section shall not be deemed incorporated by reference into any filing under the Securities Act or the Exchange Act, except to the extent that the Company specifically incorporates this information by reference.

COMPENSATION DISCUSSION AND ANALYSIS


The Company’s operating results for 20182020 indicate that our compensation programs continue to support our operating goals and our financial targets in our efforts to build long-term value for our stockholders. Our return on assets was 1.19%0.97% and return on equity increased to 11.71%9.06% for 2018.2020. The Company maintained a net interest marginspread of 3.53%3.36% and capital levels above our peers.is considered well capitalized under the regulatory framework for prompt corrective action. Our cash dividends declared for the year increased to $0.90$1.01 per share in 20182020, up from $0.87$0.97 per share in 2017,2019, our 2729th consecutive year of dividend increases.


Stockholder Advisory Votes on Executive Compensation


At the 2017 Annual Meeting2020 annual meeting of Shareholders, shareholdersstockholders, stockholders approved the advisory vote on the Company’s executive compensation policies and practices as disclosed in the Compensation Discussion and Analysis (“CD&A”) andof the proxy statement by 92.7%95.8% of the shares voting on the matter. The


10


Committee considered this supportive vote in continuing its administration of compensation for the NEOsnamed executive officers (“NEOs”) in 2018.

2020.

Philosophy and Objectives


The Company’s compensation programs are designed to effectively attract, retain, motivate and reward the NEOs and all employees for their performance. The Company believes in maintaining a competitive compensation package to insure continuity of the management team with the goal of increasing shareholderstockholder value over the long-term.


The objectives of the compensation package include the following:

Create an overall compensation package that is competitive with those offered by other financial institutions in our market area while providing appropriate incentives for the achievement of short and long term performance goals;

Encourage achievement of both short-term and long-term performance goals through cash incentive programs;

Use stock incentive plans to encourage long-term corporate performance and align interests of management with stockholders;


Encourage long-term management continuity and loyalty through the accrual of post-employment benefits; and

Monitoring the incentive compensation applicable to NEOs and other officers and employees within acceptable parameters of risk to the Company.

●Create an overall compensation package that is competitive with those offered by other financial institutions in our market area while providing appropriate incentives for the achievement of short and long term performance goals;
●Encourage achievement of short-term performance goals through cash incentive programs;
●Use stock incentive plans to encourage long-term corporate performance and align interests of management with stockholders;
●Encourage long-term management continuity and loyalty through the accrual of post-employment benefits; and
●Monitoring the incentive compensation applicable to NEOs and other officers and employees within acceptable parameters of risk to the Company.

Financial service is a competitive industry and the Company operates in a market area which is headquarters to many other community banks as well as much larger institutions. The NEO officer compensation packages are therefore structured to retain the current team. The Company believes this is important due to the following attributes of the NEOs:

In-depth knowledge of the local markets;

Familiarity with the Company’s operations;

Strong customer relationships; and


Management succession planning.

●In-depth knowledge of the local markets;
●Familiarity with Norwood’s operations;
●Strong customer relationships; and
●Management succession planning.

The Company has a balanced package of short-term, cash-based compensation and longer-term, stock-based plans and retirement plans. The Company’s Executive Compensation package includes the following key elements:

Base Salary;

Executive Annual Incentive Bonus Plan (implemented effective January 1, 2019 and replacing executive participation in the Cash Incentive Plan);

Long-Term Equity-Based Incentive Compensation;


Employment and Change of Control Agreements;

Post-Employment and Retirement Programs;

●Base Salary;
●Cash Incentive Bonus Plan;
●Long-Term Equity-Based Incentive Compensation;
●Employment and Change of Control Agreements;
●Post-Employment and Retirement Programs;
●Insurance and Other Benefits; and
●Perquisites and Other Personal Benefits.

Insurance and Other Benefits; and


Perquisites and Other Personal Benefits.

Administration of Compensation Program


The Compensation Committee of the Company is responsible for the administration of the compensation program of the President and Chief Executive Officer, the Chief Financial Officer and the other Named Executive Officer.



11

The Committee meets in the fourth quarter of each year to determine annual salary adjustments, cash bonus, stock and stock option awards for NEOs. The Company does not have a formal policy addressing each specific type of compensation.


The Committee does consider a variety of factors as it evaluates compensation for each NEO, including:

Overall company performance as compared to budget and prior year’s performance;

Bank regulatory compliance;

Bank performance metrics compared to peers, including return on assets, return on equity, charge-offs, level of non-performing loans and efficiency ratio; and

The individual achievements of each NEO in their respective areas of responsibility.

●Overall company performance as compared to budget and prior year’s performance;
●Bank regulatory compliance;
●Bank performance metrics compared to peers, including return on assets, return on equity, charge-offs, level of non-performing loans and efficiency ratio; and
●The individual achievements of each NEO in their respective areas of responsibility.


In establishing base salaries and increases, the committee has access to various compensation surveys to ensure a competitive salary level. These include:

The Conference Board Salary increase survey;

SNL Executive Compensation Review; and


A peer group of companies, as listed below.

●The Conference Board Salary increase survey;
●SNL Executive Compensation Review; and
●A peer group of companies, as listed below.

In addition, in 2020, the Committee received information from Mosteller & Associates related to updating the 2020 peer group and additional compensation survey information sources, including ERI, a survey of financial institutions in the Carbondale, Pennsylvania region with assets of approximately $1.8 billion and CompAnalyst, a survey of financial institutions in the Scranton, Pennsylvania region with assets of between $1 billion and $2 billion.

The Committee has the sole authority to retain and terminate a compensation consultant and to approve the consultant’s fees and all other terms of the engagement. In 2018,2020, the Committee retained the services of Blanchard Consulting GroupMosteller & Associates (“Blanchard Consulting”Mosteller & Associates”), an independent compensation consulting firm. Blanchard ConsultingMosteller & Associates assisted the Committee during the fiscal year in preparing a review of the Company’s peer group of companies and providing guidance with respect to the Company’s market competitiveness to the selected peer group in terms of base salary, cash compensation, direct compensation (salary, annual cash incentives and the economic value of equity awards) and total compensation. A representative from Blanchard ConsultingMosteller & Associates is available to attend Committee meetings upon request for the purpose of reviewing compensation data with the Committee and participating in general discussions on compensation for the named executive officers. While the Committee considers input from Blanchard ConsultingMosteller & Associates when making compensation decisions, the Committee’s final decisions reflect many factors and considerations.


   Blanchard Consulting

Mosteller & Associates reports directly to the Committee and does not provide any other services to the Company. The Committee has analyzed whether the work of Blanchard ConsultingMosteller & Associates as a compensation consultant has raised any conflict of interest, taking into consideration the following factors, among others: (i) the provision of other services to the Company by Blanchard Consulting;Mosteller & Associates; (ii) the amount of fees from the Company paid to Blanchard ConsultingMosteller & Associates as a percentage of Blanchard Consulting’sMosteller & Associates’ total revenue; (iii) Blanchard Consulting’sMosteller & Associates’ policies and procedures that are designed to prevent conflicts of interest; (iv) any business or personal relationship of Blanchard ConsultingMosteller & Associates or the individual compensation advisors employed by Blanchard ConsultingMosteller & Associates with an executive officer of the Company; (v) any business or personal relationship of the individual compensation advisors with any member of the Committee; and (vi) any stock of the Company owned by Blanchard ConsultingMosteller & Associates or the individual compensation advisors employed by Blanchard Consulting.Mosteller & Associates. The Committee has determined, based on its analysis of the above factors, among others, that the work of Blanchard ConsultingMosteller & Associates and the individual compensation advisors employed by Blanchard ConsultingMosteller & Associates as compensation consultants to the Company has not created any conflict of interest.


The Company does not specifically benchmark compensation to any specific group of companies.



12

Peer group of financial institutions utilized in 20182020 consisted of the following banks with total assets between $850 million$1.007 billion and $2.3$3.764 billion competing in the Pennsylvania market: Peoples Financial Services Corp. (PFIS); Codorus Valley Bancorp, Inc. (CVLY); Republic First Bancorp, Inc. (FRBK); Orrstown Financial Services, Inc. (ORRF); Citizens & Northern Corp. (CZNC); Citizens Financial Services, Inc. (CZFS); AmeriServ Financial Inc. (ASRV); ACNB Corp. (ACNB); FNCB Bancorp, Inc. (FNCB); Franklin Financial Services Corporation (FRAF); ENB Financial Corp. (ENBP); CB Financial Services, Inc. (CBFV); Malvern Bancorp, Inc. (MLVF); Fidelity D&D Bancorp, Inc. (FDBC); ESSA Bancorp, Inc. (ESSA); Embassy Bancorp, Inc. (EMYB); Mid Penn Bancorp, Inc. (MPB); Penns Woods Bancorp, Inc. (PWOD); First Keystone Corporation (FKYS); QNB Corp. (QNBC); and DNB Financial Corporation (DNBF); RiverviewCNB Financial Corp. (RIVE)(CCNE); First Defiance Financial Corp.

(PFC); Republic First Bancorp, Inc. (FRBK); Arrow Financial Corp. (AROW); and BCB Bancorp, Inc. (BCBP). Changes to this peer group from 2019 were removal of: ACNB Corp. (ACNB); CB Financial Services, Inc. (CBFV); Franklin Financial Services Corporation (FRAF); AmeriServ Financial Inc. (ASRV); ENB Financial Corp. (ENBP); Malvern Bancorp, Inc. (MLVF); and Prudential Bancorp, Inc. (PBIP).


In reviewing the available information, we review the overall information available, including salary, bonus, incentive compensation and other compensation. We do not have a pre-defined target level of compensation to which we set our compensation levels. A review of the 20182020 peer group report provided by Blanchard Consulting,Mosteller & Associates, indicates that the Company’s base salaries annual discretionary cash bonuses and total compensation for each of its NEOs range from 75.8% to 86.2% of the 45th to 65th percentilepeer group average base salaries and total compensation for comparable positions in the peer group.group based upon 2020 proxy statement information. Annual cash bonus compensation for the NEOs range from 78.4% to 103.4% of the peer group average annual cash bonuses (or non-equity


    Absent a material increase in duties or a significant change incentive compensation) for comparable positions in the economic or competitive landscape, peer group based upon 2020 proxy statement information.

NEO salaries are not increased materially from year to year. At each Committee meeting, the Chief Executive Officer discusses with the Committee the performance evaluations of each of the NEOs, excluding himself, and presents his recommendations. The Chief Executive Officer is not present for any discussion involving his compensation.

Beginning in 2019, the annual cash bonus program for NEOs were based upon pre-defined


performance criteria and attainment of such performance during the fiscal year, rather than such cash bonus awards being discretionary and determined at the end of the fiscal year. Depending on the Company’s targeted performance for the year, the Committee establishes a cash incentive bonus pool based on a percentage of pre-tax earnings. Specific bonus amounts are awarded to each NEO based on attainment of pre-determinedperformance targets as determined within the discretion ofby the Committee. The Company realizes that all employees contribute to its success, and therefore, cash bonuses are also distributed to employees at all levels based on merit.merit as determined by the President and approved by the Committee at the end of the fiscal year. The Company has never been required to materially adjust or restate the pre-tax earnings on which the bonus pool has been calculated and does not have a policy regarding the adjustment or recovery of bonuses in such an event.

The Committee also may grant stock option awards and restricted stock awards under the Company's Company’s 2014 Equity Incentive Plan.Plan. Such equity awards are designed to provide long-term incentives to NEOs, directors and other key employees that contribute to the success of the Company. The ten-year life of the options and five-year vesting of restricted stock awards are structured to retain the NEOs and promote the long-term success of the Company.


The Board of Directors believes that equity-based compensation is important in aligning the interests of management with those of shareholdersstockholders and has established the Wayne Bank Employee Stock Ownership Plan and the 2014 Equity Incentive Plan to help it achieve this objective. Although each of the NEOs has a substantial personal investment in the Common Stock, the Board of Directors does not have formal equity ownership requirements or guidelines for executive officers.


Components of Compensation Program


The major components of compensation for 20182020 were as follows:


Salary. As a result of the Company’s ongoing success and the continuity of the management team, the average base salary increase of 11.5%7.1% for all officers and employees was above the median of 3.0% as stated in the Conference Board Survey. The Committee approved an average 3.0% increase in staff salaries at the December meeting. This level was based on information from the Conference Board which indicated commercial banks would increase officer salaries by 3.0%. NEO salary increases ranged from 7.9%9.1% to


13


13.9% 21.8%, excluding increases related to any material changes in duties. The employment agreement in effect in 20182020 with Mr. Critelli provided for a base salary of $325,000$390,000 and a minimum annual increase of $5,000.

Annually, the Committee reviews the salary levels of the CEOs in the peer group established (as detailed above). In 2018,2020, the salary range paid to the CEOs in this peer group was $239,500$235,000 to $567,268$825,000 with a 50th percentile amount of $393,290.$460,224. The base salary for Mr. Critelli will increase from $325,000$390,000 to $370,000,$475,000, a 13.9%21.8% increase, effective January 1, 2019.2021. Other salary increases approved for the NEOs, effective as of January 1, 2019,2021, ranged from 7.9%9.1% to 10.0%15.6%.


Bonus. For 2018,2020, the Board approved a bonus pool equal to $845,000,$1,325,000, or 3.0%7.2%, of pre-tax earnings to be distributed to all NEOs, other officers and employees. Historically, this bonus pool percentage has varied from 3.0% to 5.1% of pre-tax earnings. The increase in the 2020 bonus pool includes $215,000 for select officers of the Company, including the Named Executive Officers, based on their efforts to complete the merger and integration of UpState. In establishing this bonus pool, the Committee reviewed the Company’s overall performance which exceeded expectations after considering the impact of any non-recurring events. AwardsIn 2020, bonus awards to the NEO were determined under the bonus pool are made within the discretion of the Committee and are notAnnual Incentive Plan based upon pre-establishedpre-determined performance criteria.targets for the Company and individual performance goals. Such Company performance criteria were based 50% on net income targets and 50% on earnings per share targets. The potential range of bonus awards were between 8% of base pay and 54% of base pay for the CEO and between 8% and 42% for other NEOs. The Committee retains the authority to reduce bonus awards if it determines that excessive risk has been taken in obtaining such performance or if significant regulatory issues exist with respect to such performance. Cash Bonuses approved by the Committee in December 20182020 for the NEOs ranged from $50,000 to $125,000.


were as follows:

Name

  Bonus   % of Base Salary 

Lewis J. Critelli (1)

  $200,000    51.3% 

William S. Lance (2)

  $110,475    49.1% 

James F. Burke (3)

  $85,000    38.6% 

(1)

Includes $65,000 for Mr. Critelli’s efforts to complete the merger and integration of UpState.

(2)

Includes $45,000 for Mr. Lance’s efforts to complete the merger and integration of UpState.

(3)

Includes $22,000 for Mr. Burke’s efforts to complete the merger and integration of UpState. Mr. Burke resigned from the Company effective February 8, 2021.

Stock Based Awards. The Committee approved stock option awards and restricted stock awards under the 2014 Equity Incentive Plan. The purpose of the plan is to provide incentives and rewards to officers, employees and directors that contribute to the success and growth of the Company. In 2018,2020, a total of 26,50033,750 options were granted to nineteen key employees. Additionally, a total of 2,400 options were granted to outside directors in 2018. Such options granted in 20182020 represent 0.46%0.41% of total shares outstanding.


At the 2014 Annual Meetingannual meeting of Stockholders,stockholders, the Stockholdersstockholders approved a new stock-based incentive plan providing for a new program which may award up to an additional 375,000 shares of Common Stock in the form of stock options and restricted stock awards. At the 2018 Annual Meetingannual meeting of Stockholders, Stockholdersstockholders, stockholders approved an amendment to the Planplan to increase the proportion of shares available for restricted stock awards. In 2018,2020, a total of 13,10014,500 shares of restricted stock were awarded under this Planplan to Executive Officersexecutive officers and Directors.directors. NEOs received 5,000 stock awards in December 2018,2020, as follows:


Name

  
Stock Award
 

Lewis J. Critelli

 2,500 Shares 

William S. Lance

 1,250 Shares 

James F. Burke1

 1,250 Shares 

Timing of Grants. Stock awards are typically granted annually as part of the individual performance review process. This takes place at the Compensation Committee Meeting in the fourth quarter. The full board ratifies the actions of the Committee in December and establishes the grant date. The exercise price of stock options is based upon the last sale price of the Company’s stock at the closing on the effective date of grant or if there is no trading on such date then the last trading day prior to such date of grant. As described above, options for 28,90033,750 shares were awarded in December, 2018.  


2020.

Retirement Arrangements. The Company has entered into Salary Continuation Plan agreements with President and Chief Executive Officer Lewis J. Critelli, Executive Vice President and Chief Financial Officer William S. Lance, and Executive Vice President and Chief Lending Officer James F. Burke. The Salary Continuation Agreements are intended to provide benefits to the Executives upon retirement, death, or disability, or in the event of a Change in Control (as defined in the Salary Continuation Agreements). Upon termination of employment on or after reaching age 65, (age 62 in the case of Mr. Critelli), or following a change-in-control, if earlier, Messrs. Critelli, Lance and Burke will be entitled under the Salary Continuation Agreements to a Normal Retirement Benefit of $70,923,$100,000, $50,000



14

and $60,000 per annum, respectively, payable in monthly installments for a period of fifteen (15) years. Mr. Critelli will be entitled to an annual retirement benefit of $100,000 if he continues working until age 65 (the "Age 65 Benefit"). An Executive who continues working past the Normal Retirement Age will earn an increased benefit for each month worked up to age 67. If an Executive has a separation from service (other than in connection with a Change in Control or a termination for cause) or becomes disabled prior to reaching Normal Retirement Age, he will be eligible for a reduced annual benefit equal to the annual retirement benefit accrued through the date of separation or disability payable in monthly installments for a period of fifteen (15) years beginning at Normal Retirement Age or the month after disability, as the case may be. The Salary Continuation Agreements require the Executives to comply with certain non-competition and non-solicitation restrictions following a termination of employment as a condition to the continued receipt of benefits.

The benefit amounts under the Salary Continuation Agreements were calculated based on the amount of supplemental retirement income needed to allow the executive to retire on approximately 40%-75% of projected final salary when such supplemental benefit is added to the Company’s qualified retirement plans and social security. The range of 40% to 75% of final salary is based on total years of service with the Company from inception date of the plan. The target supplemental salary level payable at normal retirement age as follows: up to 15 years of service – 40%, 15-25 years – 65% and 25 or more – 75%.We believe that the Salary Continuation Agreements serve the interests of shareholdersstockholders by encouraging long-term service by the Executives and helping make the Company’s executive compensation program competitive with other financial institutions.


The NEOs participate in theWayne Bank’s defined contribution profit-sharing and 401(k) Plan which is open to all employees over the age of 21 who have met the eligibility requirements. The 401(k) Plan permits employees to make pre-tax contributions of between 2% and 10% of their compensation to their accounts in the 401(k) Plan and theWayne Bank will match the first 3% of the contribution. In addition, in 2018,2020, the Committee approved an additional corporate contribution equal to 6%3% of each eligible employee’s compensation. The Company also makes a Safe Harbor contribution of 3% annually to eligible employees. In 2020, the Company made a discretionary contribution of 3% of salary. Since all eligible NEOs each contributed at least 3% of salary, a contribution of 9% was made to each of their accounts. The Committee considers the financial performance of the Company when it sets the Company’s annual contribution under the plan. For each eligible NEO, the Company contributed a total of 9% of the NEO’sNEOs base salary to the Plan, the same percentage as for all eligible employees who contributed at least 3% of their compensation to their account.

1

James F. Burke resigned effective February 8, 2021.


Each of the NEOs participate in the Employee Stock Ownership Plan (ESOP) which is open to all employees who have met the eligibility requirements. There have been no contributions to the Plan since 1996. The compensation reported for Mr. Critelli represents shares purchased with dividends received on previously allocated shares of common stock.


Employment Agreement and Change Inin Control Severance Arrangements. As part of the long-term compensation package, the Company and theWayne Bank have entered into a three-year employment agreement with Mr. Critelli. If the Company terminates Mr. Critelli, without just cause and absent a Change in Control, he would be entitled to a payment of salary for amounts due under the agreement with a minimum severance payment of one year’s salary.The agreement has a two-stepchange-in-control trigger under which, in case of a voluntary termination within 30 days of a change-in control or an involuntary termination without just cause or a voluntary termination for good reason occurring during the six months before or within one year after a change-in-control, Mr. Critelli would be paid a lump sum amount equal to three times the five-year average of his annual compensation less $1.00. We believe that the change-in-control provision is desirable in order to ensure that Mr. Critelli remains focused on the interests of the Company and its shareholdersstockholders in the event of a pending change-in-control. In the event of a change in control, the Company will indemnify Mr. Critelli for any tax penalties that may be incurred by him for amounts received that exceed the limitations under Sections 280G and 4999 of the Internal Revenue Code of 1986 (the “Code”). A portion of such payments that could be made by the Company to Mr. Critelli as severance payments following a Change in Control transaction might be a non-deductible payment of the Company for federal income tax purposes. The Committee believes that it is in the best



15

interests of the Company’s shareholdersstockholders that the Committee has the flexibility to make severance payments that might exceed deductibility limits under Section 280G of the Code.

The Company and theWayne Bank have entered into a five-year change in control severance agreement with Mr. William S. Lance, Chief Financial Officer and a three-year change in control severance agreement with Mr. James F. Burke2, Chief Lending Officer. Each agreement has a two-stepchange-in-control trigger under which, in case of a voluntary termination within 30 days of a change-in-control or an involuntary termination without just cause or a voluntary termination for good reason occurring during the six months before or within one year after a change-in-control, Messrs. Lance and Burke would be paid a lump sum amount equal to two times their then-current base salary, and not to exceed the tax-deductible limits under Section 280G of the Code of three times the five-year average of their total taxable annual compensation less $1.00. We believe that the change-in-control provisions are desirable in order to ensure that Messrs. Lance and Burke remain focused on the interests of the Company and its shareholdersstockholders in the event of a pending change-in-control.


Other Benefits and Perquisites. In accordance with the terms of Mr. Critelli’s employment agreement, the Company provides him with use of an automobile, including insurance, maintenance, fuel, fees and other costs. In 2018,2020, the Company provided Mr. Burke with the use of an automobile, including insurance, maintenance, fuel, fees and other costs. In lieu of providing company-owned vehicles, the Company provides an automobile allowance to Mr. Lance. The Company also pays the costs for use of a local country club to facilitate business activities by the NEOs.


Other Matters. The Committee balances short-term and long-term compensation for the NEOs. Long term compensation includes stock option grants, stock awards, salary continuation plan and other benefits available to all employees which includes contributions to 401(k) Plan, ESOP and life insurance. For 2018,2020, the target range for short-term compensation as a percentage of total compensation was 50% to 75% with long-term compensation at 25% to 50% of total compensation. We believe this formula is competitive within our market place and peer group.

2

Mr. Burke resigned effective February 8, 2021.


COMPENSATION COMMITTEE REPORT


The Compensation Committee has reviewed and discussed the foregoing Compensation Discussion and Analysis with management. Based on foregoing review and discussions, the Compensation Committee recommended to the Boardboard of Directorsdirectors that the foregoing Compensation Discussion and Analysis be included in this joint proxy statement.

statement/prospectus.


COMPENSATION COMMITTEE
Kevin M. Lamont, Chairman
Ralph A. Matergia

William W. Davis, Jr.

Joseph W. Adams


This report shall not be deemed to be incorporated by reference by any general statement incorporating by reference this proxy statement into any filing under the Securities Act of 1933, as amended, or the Securities Exchange Act of 1934, as amended, and shall not otherwise be deemed filed under such acts.


16

EXECUTIVE COMPENSATION


Summary Compensation Table. The following table sets forth the cash and non-cash compensation awarded to or earned during the last two fiscal years by our principal executive officer, and the two other most highly compensated executive officers whose total compensation (excluding compensation attributable to non-qualified deferred compensation earnings) during the fiscal year ended December 31, 20182020 exceeded $100,000 for services rendered in all capacities to the Company and its subsidiaries. We do not have any plans providing for non-equity incentive compensation to the Named Executive Officers.

        Stock Option 
Nonqualified
Deferred
Compensation
 All Other   
Name and Principal Position Year Salary Bonus 
Awards(1)
 
Awards(1)
 
Earnings (2)
 
Compensation (2)
 Total 
                         
Lewis J. Critelli 2018 $325,000 $125,000 $80,850 $— $— $51,029 $581,879 
President and 2017  260,000  125,000  98,430  —  —  45,056  528,486 
Chief Executive Officer                        
                         
William S. Lance 2018 $191,000 $58,000 $40,425 $— $— $29,606 $319,031 
Executive Vice President, 2017  175,300  50,000  49,215  —  —  19,094  293,609 
Chief Financial Officer and                        
Secretary                        
                         
James F. Burke 2018 $190,000 $57,000 $40,425 $— $— $22,916 $310,341 
Executive Vice President and 2017  165,000  50,000  49,215  —  —  15,871  274,637 
Chief Lending Officer                        
                         
_________
NEOs.

Name and Principal Position

  Year   Salary   Bonus   Stock
Awards(1)		   Option
Awards(1)		   Nonqualified
Deferred
Compensation
Earnings		   All Other
Compensation (2)		   Total 

Lewis J. Critelli

   2020   $390,000   $200,000   $67,325   $—     $—     $54,854   $712,179 

President and Chief Executive Officer

   2019   $370,000   $125,000   $90,050   $—     $—     $55,216   $640,266 

William S. Lance

   2020   $225,000   $110,475   $33,663   $—     $—     $32,685   $401,823 

Executive Vice President, Chief Financial Officer and Secretary

   2019   $210,000   $58,000   $45,025   $—     $—     $30,158   $343,183 

James F. Burke (3)

   2020   $220,000   $85,000   $33,663   $—     $—     $26,349   $365,012 

Executive Vice President and Chief Lending Officer

   2019   $208,000   $57,000   $45,025   $—     $—     $24,536   $334,561 

(1)
Based on the aggregate grant date fair value of the award computed in accordance with FASB ASC Topic 718. For assumptions used in determining the grant date for value of the options and restricted stock awards, see Note 1112 of Notes to the Consolidated Financial Statements in the 2018 Annual Report to Stockholders.on Form 10-K for the fiscal year ended December 31, 2020. The fair value of restricted stock awards is equal to the market value of the Common Stock underlying the award on the date of grant.

(2)All other compensation for 20182020 consists of the following:

    Life    ESOP    
  401(k) Matching Insurance  Automobile   Value at    
  Contributions Paid  Allowance No. of Shares 
$33.00 Share *
 Total 
                   
Lewis J. Critelli $26,250 $1,778 $- 697 $23,001 $51,029 
William S. Lance  21,210  2,396  6,000    -                -  29,606 
James F. Burke  20,520  2,396  -    -                -  22,916 

               ESOP     
   401(k) Matching
Contributions		   Life
Insurance
Paid		   Automobile
Allowance		   No. of Shares   Value at
$ Share*		   Total 

Lewis J. Critelli

  $25,650   $1,778   $—      1,048   $27,426   $54,854 

William S. Lance

   24,289    2,396    6,000    —      —      32,685 

James F. Burke (3)

   23,953    2,396    —      —      —      26,349 

______
*

Fair market value of Common Stock as of December 31, 2018.

Excludes the value of certain perquisites and personal benefits which did not exceed $10,000 in the aggregate for any Named Executive Officer.2020.


Excludes the value of certain perquisites and personal benefits which did not exceed $10,000 in the aggregate for any named executive officer.

(3)

Resigned effective February 8, 2021.

Lewis J. Critelli has entered into a three-year employment agreement with the Company and theWayne Bank. The employment agreement provides for annual one-year renewals on each anniversary date of the agreement unless either party provides prior written notice to the contrary. The agreement provides that the Boardboard of Directorsdirectors will review his salary not less often than annually and shall increase his base salary by no less than $5,000 per year. The employment agreement provides that Mr. Critelli will participate equitably in discretionary bonuses that the Boardboard of Directorsdirectors may award to senior management from time to time. Mr. Critelli is also entitled to participate in specified benefit plans and in any fringe benefits made available to senior management.


In accordance with SEC regulations, the Summary Compensation Table reports the aggregate grant date value of option and restricted stock awards in the fiscal year in which the award was made. Stock options vest and become exercisable one year from the date of grant. Restricted stock awards are earned and become non-forfeitable in five equal installments beginning one year from the date of grant during periods of continued service as an employee, director or director emeritus. Stock option and



17

restricted stock awards fully vest upon a change-in-control. Stock options vest upon a termination of employment due to death or disability. At the death or disability of the Named Executive Officer,NEO, restricted stock awards vest as if the Named Executive OfficerNEO had reached the next applicable vesting event. Recipients of restricted stock awards are entitled to receive dividends paid on the underlying Common Stockrestricted awards prior to vesting but have no voting rights until the award vests.

The Summary Compensation Table includes various miscellaneous income items under “All Other Compensation.” Under the Company’s 401(k) Plan, eligible employees may annually contribute between 2% and 10% of their compensation to their accounts in the 401(k) Plan. The Company generally matches employee contributions up to 3% of salary. The Company also makes a Safe Harbor contribution of 3% annually to eligible employees. In 2018,2020, the Company made an additionala discretionary contribution of 6%3% of salary. Since all eligible Named Executive OfficersNEOs each contributed at least 3% of salary, a contribution of 9% was made to each of their accounts. The Company pays premiums on life insurance coverage for all eligible employees including the Named Executive OfficersNEOs with insurance coverage of three times the base salary. Each Named Executive OfficerNEO also participates in the Wayne Bank Employee Stock Ownership Plan.ESOP. In accordance with SEC regulations, the table excludes the value of certain perquisites and personal benefits which did not exceed $10,000 in the aggregate for any Named Executive Officer.NEO.


Outstanding Equity Awards at Fiscal Year End. The following table sets forth information concerning outstanding equity awards of the Named Executive OfficersNEOs at fiscal year end.December 31, 2020. Shares and per share amounts have been restated for the 50% stock dividend declared August 8, 2017.



  Option Awards  Stock Awards





Name
 
Number of
Securities
Underlying
Unexercised
Options
Exercisable
 
Number of
Securities
Underlying
Unexercised
Options
Unexercisable
 



Option
Exercise
Price
 



Option
Expiration
Date
 
Number of
Shares or
Units of
Stock that
Have Not
Vested
  
Market Value
of Shares or
Units of
Stock that
Have Not
Vested (1)
               
               
Lewis J. Critelli 4,500 — $17.93 12/31/2023 2,500
(2)
$82,500
  5,775 —  18.03 12/31/2022 2,400
(3)
 79,200
  5,775 —  16.65 12/30/2021 1,800
(4)
 59,400
  5,775 —  16.83 12/31/2020 750
(5)
 24,750
  4,950 —  17.33 12/31/2019 750
(6)
 24,750
               
               
William S. Lance 2,250 — $17.93 12/31/2023 1,250
(2)
$41,250
  2,475 —  18.03 12/31/2022 1,200
(3)
 39,600
  2,475 —  16.65 12/30/2021 900
(4)
 29,700
           450
(5)
 14,850
           300
(6)
   9,900
               
James F. Burke   750 — $17.93 12/31/2023 1,250
(2)
$41,250
  3,000 —  19.30 10/08/2023 1,200
(3)
 39,600
           900
(4)
 29,700
           450
(5)
 14,850
           300
(6)
   9,900

____________

   Option Awards   Stock Awards 

Name

  Number of
Securities
Underlying
Unexercised
Options
Exercisable		   Number of
Securities
Underlying
Unexercised
Options
Unexercisable		   Option
Exercise
Price		   Option
Expiration
Date		   Number of
Shares or
Units of
Stock that
Have Not
Vested		  Market Value
of Shares or
Units of
Stock that
Have Not
Vested (1)		 

Lewis J. Critelli

   4,500    —     $17.93    12/31/2023    2,500(2)  $65,425 
   5,775    —      18.03    12/31/2022    2,000(3)   52,340 
   5,775    —      16.65    12/30/2021    1,500(4)   39,255 
           1,200(5)   31,404 
           600(6)   15,702 

William S. Lance

   2,250    —     $17.93    12/31/2023    1,250(2)  $32,713 
   2,475    —      18.03    12/31/2022    1,000(3)   26,170 
   2,475    —      16.65    12/30/2021    750(4)   19,628 
           600(5)   15,702 
           300(6)   7,851 

James F. Burke (7)

   750    —     $17.93    12/31/2023    1,250(2)  $32,713 
   3,000    —      19.30    10/08/2023    1,000(3)   26,170 
           900(4)   19,628 
           600(5)   15,702 
           225(6)   7,851 

(1)

Based on fair market value of Common Stockthe Company common stock underlying the award ($33.0026.17 per share) as of December 31, 2018.2020.

(2)

Awards vests in five equal installments beginning on December 10, 2021.

(3)

Award vests in five equal installments beginning on December 11, 2019.2020.

(3)(4)

Award vests in five equal installments beginning on December 12, 2018.2019.

(4)(5)

Award vests in five equal installments beginning on December 13, 2017.2018.

(5)(6)

Award vests in five equal installments beginning on December 8, 2016.2017.

(6)(7)Award vests in five equal installments beginning on December 9, 2015.

Resigned effective February 8, 2021.

·


18

Potential Payments Upon Retirement, Termination or Change-in-ControlChange-in-Control.. The Named Executive OfficersNEOs are parties to various agreements that provide for payments in connection with any termination of their employment.

Employment and Severance Agreements.Under his Employment Agreement,employment agreement, the Company or theWayne Bank may terminate Mr. Critelli’s employment at any time for “just cause” as defined in the Agreementemployment agreement without further liability. If the Company or theWayne Bank terminated Mr. Critelli without just cause, he would be entitled to a continuation of his salary for the remaining term of the Agreementemployment agreement with a minimum of one year from the date of termination as well as the continuation of other benefits. In the event of an involuntary termination without just cause or a voluntary termination with good reason occurring during the period beginning six months prior and ending one year after a change in control, Mr. Critelli will be paid in a lump sum an amount equal to three times the five-year average of his annual compensation minus $1.00. Under the Agreement,employment agreement, Mr. Critelli is prohibited from competing with theWayne Bank for one year if his employment is terminated for just cause or he resigns for a reason other than good reason. The Company has entered into Change-in-Control Severance Agreementschange in control severance agreements with William S. Lance and James F. Burke3, pursuant to which Messrs. Lance and Burke would be entitled to severance payments equal to two times their base salary, in the event of an involuntary termination without just cause or a voluntary termination with good reason during the period beginning six months prior and ending one year after a change in control.

3

Mr. Burke resigned effective February 8, 2021.

Salary Continuation Plan. Upon a separation of service from theWayne Bank at the Normal Retirement Age of 65, (age 62 in the case of Mr. Critelli), theWayne Bank is obligated to pay to the ExecutivesMessrs. Critelli, Lance and Burke (the “Executives”) the Normal Retirement Benefits specified in their respective Salary Continuation Agreements in monthly installments for a period of fifteen (15) years. The Normal Retirement Benefits for Messrs. Critelli, Lance and Burke are $70,923,$100,000, $50,000 and $60,000 per annum, respectively. Mr. Critelli will be entitled to an annual retirement benefit of $100,000 if he continues working until age 65 (the “Age 65 Benefit”). If an Executive has a separation from service (other than in connection with a Change in Control or a termination for cause) or becomes disabled prior to reaching Normal Retirement Age, he is eligible for a reduced annual benefit equal to the annual retirement benefit accrued through the date of separation or disability payable in monthly installments for a period of fifteen (15) years beginning at Normal Retirement Age or the month after disability, as the case may be. In the event of a Change in Control occurring prior to a separation from service, disability or Normal Retirement Age, the Executives are entitled to receive an annual benefit equal to their Normal Retirement Benefit (or the Age 65 Benefit in the case of Mr. Critelli) in equal monthly installments for 15 years commencing the month following Normal Retirement Age in lieu of any other benefit under the Salary Continuation Agreement. In the event of an Executive’s death before separation from service, disability or a Change in Control, the Normal Retirement Benefit (or the Age 65 Benefit in the case of Mr. Critelli) will be paid to the Executive’s beneficiary over 15 years commencing the month following the Executive’s death. In the event of the Executive’s death after qualifying for benefits under the Salary Continuation Agreements but before Normal Retirement Age, theWayne Bank will pay the Executive’s beneficiary the same amount and for the same period as theWayne Bank would have been required to pay the Executive at Normal Retirement Age but payments will commence the month following the Executive’s death. No Executive will be entitled to receive any benefits under the Salary Continuation Agreements in the event of termination for cause. The Salary Continuation Agreements require the Executives to comply with certain non-competition


and non-solicitation restrictions following a termination of employment as a condition to the receipt of benefits.

Stock Option Plan and Equity Incentive Plan. The 2006 Stock Option Plan and 2014 Equity Incentive Plan provide that each outstanding stock option issued thereunder will become immediately vested in the event of the death or disability of the optionee or upon a change-in-controlchange in control of the Company. The 2014 Equity Incentive Plan provides that outstanding restricted stock awards will be deemed fully earned and non-forfeitable upon a change in control.Upon the death or disability of the Executive, any unearned restricted stock awards would vest as if the Executive had reached the next applicable vesting event. Any portion of stock awards that remain unearned would be forfeited.


401(k) Plan and ESOP. The Named Executive OfficersNEOs participate in theWayne Bank’s defined contribution profit-sharing and 401(k) Plan which is open to all employees over the age of 21 who have


19
met the eligibility requirements. The 401(k) Plan permits employees to make pre-tax contributions of between 2% and 10% of their compensation to their accounts in the 401(k) Plan and theWayne Bank will match the first 3% of the contribution. Each participant has an individual account under the 401(k) Plan and may direct the investment of his or her account among a variety of investment options or vehicles available. Each of the Named Executive OfficersNEOs also participates in the Employee Stock Ownership Plan (ESOP)ESOP which is open to all employees who have met the eligibility requirements. Under the ESOP, shares are allocated to participants’ accounts as they become available. Benefits may be paid either in shares of the Company common stock or in cash.


DIRECTOR COMPENSATION


Set forth below is a table providing information concerning the compensation of the Company’s directors who are not Named Executive OfficersNEOs for the last completed fiscal year (2018)(2020).

Name 
Fees Earned or
Paid in Cash
 
Stock
Awards (1)
 
Option
Awards(1)
  
All Other
Compensation(2)
 Total
William W. Davis, Jr. $46,500 $22,638 $2,154   $ 53 $71,345
Dr. Andrew A. Forte  45,000  22,638  2,154     107  69,899
Joseph W. Adams  45,000  22,638  2,154     107  69,899
Susan Campfield  43,500  22,638  2,154     107  68,399
Meg L. Hungerford  44,000  22,638  2,154     134  68,926
Kevin M. Lamont  46,500  22,638  2,154     107  71,399
Ralph A. Matergia  45,000  22,638  2,154     75  69,867
Kenneth A. Phillips  42,500  22,638  2,154     75  67,367
____________

Name

  Fees Earned or
Paid in Cash		   Stock
Awards (1)		   Option Awards(1)   All Other
Compensation(2)		   Total 

William W. Davis, Jr.

  $62,400   $18,851   $—     $53   $81,304 

Dr. Andrew A. Forte

   60,000    18,851    —      107    78,958 

Joseph W. Adams

   61,800    18,851    —      107    80,758 

Susan Campfield

   58,800    18,851    —      107    77,758 

Meg L. Hungerford

   59,400    18,851    —      2,629    80,880 

Kevin M. Lamont

   62,400    18,851    —      107    81,358 

Ralph A. Matergia

   61,200    18,851    —      61    80,112 

Kenneth A. Phillips

   58,200    18,851    —      68    77,119 

Jeffrey S. Gifford

   27,000    18,851    —      31    45,882 

Alexandra K. Nolan

   26,400    18,851    —      45    45,296 


(1)		 (1)

Based on the aggregate grant date for value of the award computed in accordance with FASB ASC Topic 718. For assumptions used, see Note 1112 of Notes to Consolidated Financial Statements in the 2018 Annual Report to Stockholders.on Form 10-K. The grant-date fair value of restricted stock awards was equal to the fair market value of the Common StockCompany common stock underlying the award on the date of grant. As of December 31, 2018,2020, directors who are not Named Executive OfficersNEOs had the following number of stock option awards and unvested restricted stock awards outstanding. Share amounts have been restated for the 50% stock dividend declared August 8, 2017.


 Name Stock Option  AwardsRestricted Stock Awards
 William W. Davis, Jr. 1,3001,340
 Dr. Andrew A. Forte 5,3501,340
 Joseph W. Adams 1,3001,235
 Susan Campfield 6,0251,340
 Meg L. Hungerford 1,300   740
 Kevin M. Lamont 1,3001,340
 Ralph A. Matergia 5,3501,340
 Kenneth A. Phillips 5,2751,340

Name

  Stock Option
Awards		   Restricted Stock
Awards		 

William W. Davis, Jr.

   1,300    1,805 

Dr. Andrew A. Forte

   3,700    1,805 

Joseph W. Adams

   1,300    1,805 

Susan Campfield

   3,550    1,805 

Meg L. Hungerford

   1,300    1,700 

Kevin M. Lamont

   1,000    1,805 

Ralph A. Matergia

   1,300    1,805 

Kenneth A. Phillips

   3,700    1,805 

Jeffrey S. Gifford

   —      700 

Alexandra K. Nolan

   —      700 


(2)

Consists of the value of life insurance premiums paid by the Company for the benefit of the director. For Ms. Hungerford, also includes long-term care policy premium of $2,522 paid in 2020.


Directors who are not full-time employees receive a fee of $500$600 for each meeting of the Company’s board of directors attended.Each director of the Company is also a director of theWayne Bank and receives fees accordingly. Lewis J. Critelli, President and Chief Executive Officer, does not receive board or committee fees for his participation thereon. Each non-employee member of theWayne Bank’s Boardboard of Directorsdirectors receives a retainer of $3,000$4,000 per month. In addition, fees are paid for various committee meetings as follows: Trust Committee ($500)600); Audit Committee ($500)600); Compensation Committee ($500)600); and Loan Committee ($500)600). For the fiscal year ended December 31, 2018,2020, fees paid to all directors totaled approximately $358,000.$537,600. The Company pays for life insurance coverage up to $50,000 for each non-employee director.



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Pursuant to the 2014 Equity Incentive Plan, 700 shares of restricted stock and options for 300 shares were awarded to each outside Director on December 11, 2018.8, 2020. The exercise price of the options was equal to the fair market value of the underlying Common Stock on the effective date of grant. The optionsrestricted stock awards vest and become exercisable one year from the date of grant.  The restricted awards stock vest and become non-forfeitable in five equal installments beginning one year from the date of grant during periods of continued service as an outside director or director emeritus. Restricted stock awards will vest immediately upon a change-in-controlchange in

control of the Company. Upon the death or disability of the director, the award will be deemed earned and non-forfeitable as if the director had attained the next applicable vesting event. Any portion of stock awards that remain unearned would be forfeited. Directors are entitled to receive all dividends paid on shares underlying restricted stock awards but have no voting rights with respect to these shares until vested.


RELATED PARTY TRANSACTIONS


Certain directors and executive officers of the Bank, their families and their affiliates are customers of the Bank. Any transactions with such parties including loans and commitments are made on substantially the same terms and conditions, including interest rate and collateral, as those of comparable transactions prevailing at the time with other persons unrelated to the lender, and do not include more than the normal risk of collectability or present other unfavorable features. The Bank has adopted written policies and procedures for the approval of loans to directors and executive officers. All loans to directors and executive officers are approved by the entire Board of Directors in advance with the director or executive officer abstaining from participating directly or indirectly in the voting.

PROPOSAL II - RATIFICATION OF APPOINTMENT OF INDEPENDENT AUDITORS


S.R. Snodgrass, P.C. was the Company’s independent auditors for the 20182020 fiscal year. The Board of Directors has appointed S.R. Snodgrass, P.C. to be its independent auditors for the fiscal year ending December 31, 2019,2021, subject to ratification by the Company’s stockholders. The engagement of S.R. Snodgrass, P.C. was approved in advance by the Audit Committee. A representative of S.R. Snodgrass, P.C. is expected to be available online at the virtual Annual Meeting to respond to stockholders’ questions and will have the opportunity to make a statement if the representative so desires.

Audit Fees. The aggregate fees billed by the Company’s principal accountant for professional services rendered for the audit of the Company’s annual consolidated financial statements and for the review of the consolidated financial statements included in the Company’s Quarterly Reports on Form 10‑Q10-Q for the fiscal years ended December 31, 20182020 and 20172019 were $187,358$229,656 and $188,348,$196,962, respectively.

Audit Related Fees. The aggregate fees billed by the Company’s principal accountant for assurance and related services related to the performance of the employee benefit plan audit for the years ended December 31, 20182020 and 20172019 were $18,500$9,250 and $18,009,$9,007, respectively.

Tax Fees. The aggregate fees billed by the Company’s principal accountant for professional services rendered for preparation of state and federal tax returns and other tax matters for the years ended December 31, 20182020 and 20172019 were $20,540$23,700 and $24,540,$26,225, respectively.

All Other Fees. The aggregate fees billed by the Company’s principal accountant for professional services rendered for services or products other than those listed under the captions “Audit Fees,” “Audit‑Related“Audit-Related Fees,” and “Tax Fees” for the years ended December 31, 20182020 and 20172019 were $0.

$0.

The Audit Committee reviews and pre-approves all audit-related and non-audit related services to be performed by the independent auditors. The Audit Committee may establish policies and procedures regarding pre-approval of audit and permissible non-audit services performed by the independent auditors, provided that policies and procedures are detailed as to the particular service and do not result in


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the delegation of the Audit Committee’s responsibilities to management. The Chairman of the Audit Committee has been delegated authority to pre-approve audit and non-audit related services in lieu of the full Audit Committee. The Chairman of the Audit Committee must present any previously approved engagements to the full Audit Committee at the next scheduled meeting.

During the year-ended December 31, 2018,2020, all audit and non-audit related services performed by the independent auditors were pre-approved by the Audit Committee. No services were approved pursuant to the de minimis exception of the Sarbanes-Oxley Act of 2002 and SEC regulations thereunder.

Ratification of the appointment of the independent auditors requires the affirmative vote of a majority of the votes cast at the Annual Meeting. The Board of Directors recommends that stockholders vote “FOR” the ratification of the appointment of S.R. Snodgrass, P.C. as the Company’s independent auditors for the 20192021 fiscal year.

REPORT OF THE AUDIT COMMITTEE


For the fiscal year ended December 31, 2018,2020, the Audit Committee: (i) reviewed and discussed the Company’s audited financial statements with management; (ii) discussed with the Company’s independent auditor, S.R. Snodgrass, P.C., all matters required to be discussed by the Statement on Auditing Standards No. 61, as amended (AICPA, Professional Standards, Vol 1. AU Section 380), as adopted by the Public Company Accounting Oversight Board in Rule 3200T, and (iii) received the written disclosures and the letter from S.R. Snodgrass, P.C. as required by applicable requirements of the Public Company Accounting Oversight Board regarding S.R. Snodgrass, P.C.’s communications with the Audit Committee concerning independence and has discussed with S.R. Snodgrass, P.C. their independence. Based on the foregoing review and discussions, the Audit Committee recommended to the Board of Directors that the audited financial statements be included in the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2018.

2020.

Audit Committee:

Audit Committee:

Dr. Andrew A. Forte – Chairman

Susan Campfield

Dr. Kenneth A. Phillips

Ralph A. Matergia

Meg L. Hungerford

Jeffrey Gifford


PROPOSAL III – APPROVAL OF AMENDMENT TO
ARTICLES OF INCORPORATION TO INCREASE THE AUTHORIZED NUMBER OF SHARES OF COMMON STOCK
    The Board has approved and recommends to the Company’s stockholders for their adoption at the Annual Meeting an amendment to the Company’s articles of incorporation to increase the number of shares of Common Stock authorized for issuance thereunder from 10,000,000 shares to 20,000,000 shares.
    As of the Record Date, there were 6,292,643 shares of Common Stock outstanding and an additional 217,635 shares reserved for issuance under the Company’s stock benefit plans. Currently, the Company’s articles of incorporation permits the issuance of up to 10,000,000 shares of Common Stock leaving only 3,489,722 shares available for issuance.
    The proposed amendment would give the Company greater flexibility in its financial affairs by making additional shares of Common Stock available for issuance in such transactions as the Board considers appropriate, including public or private offerings, stock splits or dividends or in connection with mergers and acquisitions or otherwise. The Company's stockholders may or may not be given the

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opportunity to vote on such a transaction, depending on the nature of the transaction, applicable law, the rules and policies of The Nasdaq Stock Market and the judgment of the Board regarding the submission of such transaction to a vote of the Company’s stockholders. Because stockholders do not have preemptive rights under the articles of incorporation, the interests of existing stockholders may (depending on the particular circumstances in which additional capital stock is issued) be diluted by any such issuance.
    It is possible that additional shares of the Common Stock could be issued for the purpose of making an acquisition by an unwanted suitor of a controlling interest in the Company more difficult, time-consuming or costly or to otherwise discourage an attempt to acquire control of the Common Stock. Under such circumstances, the availability of authorized and unissued shares may make it more difficult for stockholders of the Company to obtain a premium for their shares. Such authorized and unissued shares could be used to create voting or other impediments or to frustrate a person or other entity seeking to obtain control of the Company by means of merger, tender offer, proxy contest or other means. For instance, such shares could be privately placed with purchasers who might cooperate with the Board in opposing an attempt by a third party to gain control of the Company by voting such shares against the transaction with the third party or could be used to dilute the stock ownership or voting rights of a person or entity seeking to obtain control of the Company. Although the Board does not currently anticipate issuing additional shares of Common Stock for purposes of preventing a takeover of the Company, the Board reserves its right (consistent with its fiduciary responsibilities) to issue shares for such purpose.
    If the amendment is adopted, the first sentence of Article 5.A of the Articles of Incorporation would be amended to read as follows:
    “The total number of shares of capital stock that the Company has authority to issue is 25,000,000  of which 5,000,000 shall be serial preferred stock, no par value (hereinafter, the “Preferred Stock”) and 20,000,000 shall be common stock, $0.10 par value per share (hereinafter, the “Common Stock”).”
    Adoption of the proposed amendment requires the affirmative vote of a majority of the votes entitled to be cast at the Annual Meeting. As soon as practicable after such affirmative vote has been taken, the amendment will be filed with the Corporations Bureau of the Department of State of the Commonwealth of Pennsylvania and will thereupon become effective.
THE BOARD RECOMMENDS THAT STOCKHOLDERS VOTE “FOR” ADOPTION OF THE AMENDMENT TO THE ARTICLES OF INCORPORATION TO INCREASE THE AUTHORIZED NUMBER OF SHARES OF COMMON STOCK.

SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

    Section 16(a) of the Securities Exchange Act of 1934 requires our directors and executive officers and beneficial owners of more than 10% of the Common Stock to file reports of ownership and changes in ownership of their equity securities of the Company with the SEC and to furnish us with copies of such reports. To the best of our knowledge, all of the filings by our directors and executive officers were made on a timely basis during the 2018 fiscal year.

STOCKHOLDER PROPOSALS


In order to be considered for inclusion in the Company’s proxy statement for the annual meeting of stockholders to be held in 2020,2022, stockholder proposals must be submitted to the Secretary at the Company’s office, 717 Main Street, Honesdale, Pennsylvania 18431, on or before November 24, 2019.26, 2021. Under the Articles of Incorporation, in order to be considered for possible action by stockholders at the 20202022 annual meeting of stockholders, stockholder nominations for director and stockholder proposals not



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included in the Company’s proxy statement must be submitted to the Secretary of the Company, at the address set forth above, no later than February 24, 2020.

26, 2022.

OTHER MATTERS


The Board of Directors does not know of any other matters that are likely to be brought before the Annual Meeting. If any other matters, not now known, properly come before the Annual Meeting or any adjournments, the persons named in the enclosed proxy card, or their substitutes, will vote the proxy in accordance with their judgment on such matters.


MISCELLANEOUS


The Company will bear the cost of soliciting proxies. The Company will reimburse brokerage firms and other custodians, nominees and fiduciaries for reasonable expenses that they incur in forwarding proxy materials to the beneficial owners of Common Stock. In addition to soliciting proxies by mail, directors, officers, and regular employees of the Company may solicit proxies personally or by telephone without additional compensation.


The Company’s 2018 Annual Report on Form 10-K for the fiscal year ended December 31, 2020, is being mailed to Stockholders accompaniesstockholders together with this proxy statement.Proxy Statement. Except to the extent specifically incorporated by reference, the Annual Report on Form 10-K is not to be treated as part of the proxy solicitation material nor as having been incorporated by reference herein.A copy of the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2018 will be furnished without charge to stockholders as of the Record Date, upon written request to William S. Lance, Secretary, Norwood Financial Corp., 717 Main Street, Honesdale, Pennsylvania 18431.


BY ORDER OF THE BOARD OF DIRECTORS
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William S. Lance
Secretary

Honesdale, Pennsylvania

March 26, 2021



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  MR A SAMPLE

  DESIGNATION (IF ANY)

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Your vote matters – here’s how to vote!

You may vote online or by phone instead of mailing this card.

 
William S. Lance
Secretary
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Online

Go to www.investorvote.com/NWFL or scan the QR code – login details are located in the shaded bar below.

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Phone

Call toll free 1-800-652-VOTE (8683) within the USA, US territories and Canada

Using a black ink pen, mark your votes with an X as shown in this example.

Please do not write outside the designated areas.

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Save paper, time and money!

Sign up for electronic delivery at www.investorvote.com/NWFL

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▼ IF VOTING BY MAIL, SIGN, DETACH AND RETURN THE BOTTOM PORTION IN THE ENCLOSED ENVELOPE. ▼

AProposals – The Board of Directors recommend a vote FOR all the nominees listed and FOR Proposal 2.
1.Election of Directors:        LOGO
ForWithholdForWithholdForWithhold
01 - Lewis J. Critelli        ☐☐        02 - William W. Davis, Jr.        ☐☐        03 - Meg L. Hungerford        ☐☐

ForAgainstAbstain
2.To ratify the appointment of S. R. Snodgrass, P.C. as the Company’s☐☐☐
independent auditors for the fiscal year ending December 31, 2021.

In their discretion, such attorneys and proxies are authorized to vote upon such other business as may properly come before the Annual Meeting or any adjournment thereof.

BAuthorized Signatures – This section must be completed for your vote to count. Please date and sign below.

Please sign exactly as name(s) appears hereon. Joint owners should each sign. When signing as attorney, executor, administrator, corporate officer, trustee, guardian, or custodian, please give full title.

Date (mm/dd/yyyy) – Please print date below.

Signature 1 – Please keep signature within the box.

Signature 2 – Please keep signature within the box.

                 /            /

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Honesdale, Pennsylvania

The 2021 Annual Meeting of Stockholders of Norwood Financial Corp. will be held on

April 27, 2021 at 11:00 a.m. local time, virtually via the internet at www.meetingcenter.io/257507867.

To access the virtual meeting, you must have the information that is printed in the shaded bar

located on the reverse side of this form.

The password for this meeting is – NWFL2021.

Important notice regarding the Internet availability of proxy materials for the Annual Meeting of Stockholders.

The material is available at: www.investorvote.com/NWFL

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Small steps make an impact.

Help the environment by consenting to receive electronic

delivery, sign up at www.investorvote.com/NWFL

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▼ IF VOTING BY MAIL, SIGN, DETACH AND RETURN THE BOTTOM PORTION IN THE ENCLOSED ENVELOPE. ▼

  Proxy -- Norwood Financial Corp.

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Notice of 2021 Annual Meeting of Stockholders

Proxy Solicited by Board of Directors for Annual Meeting -- April 27, 2021

The undersigned hereby appoints the official proxy committee of the Board of Directors of Norwood Financial Corp (the “Company”) with full powers of substitution to act, as attorneys and proxies for the undersigned, to vote all shares of common stock of the Company that the undersigned is entitled to vote at the Annual Meeting of Stockholders (the “Meeting”), to be held virtually on Tuesday, April 27, 2021, at 11:00 a.m. local time and at any and all adjournments thereof, as indicated on the reverse side of this proxy.

For ESOP participants: This card hereby instructs the Trustees of the Wayne Bank Employee Stock Ownership Plan (“ESOP”) to vote all shares of common stock allocated to the account of the undersigned in the ESOP as indicated on the reverse side at the Meeting. The deadline for ESOP participants to submit this voting instruction form by mail is April 17, 2021.

THIS SIGNED PROXY CARD WILL BE VOTED AS DIRECTED, BUT IF NO INSTRUCTIONS ARE SPECIFIED, THIS SIGNED PROXY WILL BE VOTED FOR THE ELECTION OF THE NOMINEES AND FOR PROPOSAL 2. FOR ESOP PARTICIPANTS, IF YOU RETURN THIS FORM PROPERLY SIGNED, BUT YOU DO NOT OTHERWISE SPECIFY, OR IF YOU DO NOT RETURN THIS FORM, YOUR SHARES WILL BE VOTED BY THE TRUSTEES IN A MANNER PROPORTIONATE TO THE VOTING DIRECTIONS OF THE ALLOCATED SHARES TIMELY RECEIVED FROM THE ESOP PARTICIPANTS, SUBJECT TO THE FIDUCIARY DUTY OF THE TRUSTEES. IF ANY OTHER BUSINESS IS PRESENTED AT THE MEETING, THIS SIGNED PROXY WILL BE VOTED BY THOSE NAMED IN THIS PROXY IN THEIR BEST JUDGMENT. AT THE PRESENT TIME, THE BOARD OF DIRECTORS KNOWS OF NO OTHER BUSINESS TO BE PRESENTED AT THE ANNUAL MEETING.

Should the undersigned be present and elect to vote at the Meeting, or at any adjournment thereof and after notification to the Secretary of the Company at the Meeting of the stockholder’s decision to terminate this proxy, then the power of said attorneys and proxies shall be deemed terminated and of no further force and effect. The undersigned may also revoke this proxy by filing a subsequently dated proxy or by written notification to the Secretary of the Company of his or her decision to terminate this proxy. The undersigned acknowledges receipt from the Company prior to the execution of this proxy, of Notice of the Meeting, a proxy statement dated March 22, 201926, 2021 and a 2020 Annual Report on Form 10-K.

(Items to be voted appear on reverse side)

CNon-Voting Items

Change of Address – Please print new address below.    Comments – Please print your comments below.

Meeting Attendance

Mark box to the right if  

you plan to attend the

Annual Meeting.

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